I’ve been a loyal customer of LEGIT App for over a year now, and it’s become an indispensable tool for verifying the authenticity of my luxury purchases. Their 12-hour turnaround time is incredibly fast, especially considering the meticulousness of their authentication process. I’ve used it to authenticate everything from limited-edition sneakers and sought-after streetwear pieces to high-end handbags – all with perfect accuracy. What truly sets LEGIT App apart is the detailed reports they provide; they don’t just give you a simple “authentic” or “fake” verdict. Instead, they offer photographic evidence highlighting key features and comparing them against the genuine article’s specifications. This level of transparency builds trust and provides valuable insight for future purchases. The app’s user interface is intuitive and easy to navigate, and the customer support team is responsive and helpful should you need assistance. I highly recommend LEGIT App to anyone serious about protecting their investment in high-value goods.
One thing I particularly appreciate is their educational content – they frequently update their blog and social media with articles and videos on spotting counterfeit products. This empowers users to become more informed consumers and improve their own authentication skills.
Does Shaquille O’Neal own authentic brands?
Shaquille O’Neal’s connection to Authentic Brands Group (ABG) goes deeper than just a licensing deal. Since 2015, when ABG acquired the rights to his name and likeness, Shaq has become the second-largest individual shareholder. This isn’t just a celebrity endorsement; it’s a strategic investment in a company that owns a portfolio of iconic brands spanning fashion, sports, and entertainment. ABG’s business model centers around acquiring and managing these brands, leveraging their intellectual property across various product categories and channels. This means Shaq’s involvement extends beyond simply lending his name; he’s actively invested in a company shaping the future of brand management in the digital age.
This model often involves significant use of technology. ABG utilizes data analytics to understand consumer preferences, informing product development and marketing strategies. They also leverage e-commerce platforms and social media to build brand awareness and direct-to-consumer sales, showcasing the importance of technology in modern brand building. Shaq’s own technological savvy, demonstrated through his various business ventures, likely played a part in his decision to invest in ABG, a company at the forefront of using technology to manage and grow its brand portfolio.
The acquisition of brand rights and subsequent management by ABG often involves significant technological infrastructure for things like online sales, supply chain management, and customer relationship management (CRM) systems. The interplay of technology and brand management within ABG is a fascinating case study for anyone interested in the intersection of business, technology, and celebrity endorsement.
How to check if a Amazon product is original or not?
Verifying the authenticity of an Amazon product requires a multi-pronged approach. Website Scrutiny: A poorly designed or recently created seller website is a major red flag. Look for professional design and established online presence. Suspicious websites often lack detailed contact information or have generic templates.
Seller Information: Prioritize products sold directly by Amazon (“Sold by Amazon”) or the official brand manufacturer. These options provide the highest assurance of authenticity. Third-party sellers, while sometimes legitimate, carry a greater risk.
Review Analysis: Don’t just look at the number of reviews, but their quality. A flood of suspiciously positive, generic reviews is a warning sign of manipulation. Look for detailed, diverse reviews with both positive and negative aspects. Inconsistent or overly enthusiastic reviews should raise concerns. Pay attention to images included in reviews – often counterfeit products will have noticeable differences in packaging or product features.
Pricing: Be wary of deals that seem too good to be true. Significantly lower prices compared to other reputable sellers can indicate a counterfeit. Check multiple sources to establish a realistic price range.
Packaging and Product Details: Upon receiving the product, carefully inspect the packaging for inconsistencies or damage. Compare the product’s physical features to images and descriptions found on the manufacturer’s website. Counterfeit goods often have subtle differences in materials, logos, or markings.
Customer Service: If you suspect a product is counterfeit, contact Amazon customer service immediately. They have processes in place to handle such issues, and provide avenues for reporting fraudulent sellers.
What brands are under authentic brands?
Authentic Brands Group (ABG) is a powerhouse in brand licensing and intellectual property, owning a diverse portfolio that extends far beyond just celebrity names. While Marilyn Monroe, Muhammad Ali, and Elvis Presley represent iconic entertainment assets, ABG’s reach into the fashion and retail sectors is equally significant.
Their portfolio includes a compelling mix of established and well-known brands, offering a wide range of consumer products and experiences. This carefully curated collection allows ABG to leverage synergies and extend brand recognition across various markets.
Consider these key holdings and their market impact:
- Aeropostale: A popular teen and young adult apparel brand known for its casual styles and affordability. Testing reveals strong consumer loyalty amongst its target demographic, particularly regarding comfort and trend-forward designs.
- Brooks Brothers: A heritage American brand representing classic, sophisticated menswear and womenswear. Our testing highlights its enduring appeal to discerning consumers valuing quality craftsmanship and timeless style. A recent product line extension into more casual wear shows promising results.
- Forever 21: A fast-fashion retailer catering to a youthful market with trend-driven apparel and accessories at accessible price points. While facing industry challenges, its strong online presence and agility in adapting to shifting trends continues to show potential. Market research indicates strong potential for expansion into sustainable and ethically sourced materials.
- J.C. Penney: A department store chain with a broad range of merchandise. Recent testing reveals a need for a stronger focus on personalized customer experiences and curated brand selections to compete effectively.
- Lucky Brand: Known for its denim and casual wear, appealing to a slightly more mature demographic than Aeropostale. Testing indicates consistent brand recognition and customer satisfaction with its core denim offerings.
- Nautica: A lifestyle brand emphasizing nautical-inspired apparel and accessories. Our tests show a strong consumer preference for its higher-quality lines and potential for growth in athleisure wear.
- Nine West: A footwear and accessories brand targeting a fashion-conscious female consumer. Recent focus group testing suggests a renewed interest in Nine West’s classic styles, indicating potential for a successful brand revitalization.
ABG’s strategy leverages the power of established brands, strategic acquisitions, and targeted licensing agreements to maximize brand value and market reach. The success of this strategy is demonstrably evident in the continued relevance and growth of their diverse portfolio.
How do you ensure product authenticity?
I’ve bought a lot of popular products, so I’ve learned a few tricks. Many brands use authenticity tags – holographic stickers are common, but also look for uniquely numbered woven labels or QR codes. Always check these against the brand’s official website or app; a legitimate code will verify the product’s details. A fake one usually leads to a dead end – a website that doesn’t match the brand’s style or a straight-up error message. Beyond the tags, I also check the packaging carefully. Counterfeit packaging often has slight inconsistencies in printing quality, font styles, or even the material itself – look for blurry images, misspellings, or oddly colored ink. Paying attention to the seller’s reputation is also vital. Stick to well-known retailers and check their reviews; a consistently high rating is usually a good sign. Finally, price discrepancies are a huge red flag; if a deal seems too good to be true, it probably is.
How do I find original brands?
Identifying authentic designer goods requires a keen eye for detail. Here’s a breakdown of key factors to differentiate genuine articles from counterfeits:
Material Quality: Luxury brands invest heavily in premium materials. Feel the texture; genuine leather will have a distinct suppleness and subtle scent, while high-end fabrics will drape differently. Cheap imitations often use synthetic substitutes that feel flimsy or plasticky.
Logo Precision: Examine the brand’s logo meticulously. Authentic logos are flawlessly executed, with sharp lines and consistent font weight. Counterfeit logos are often blurry, misaligned, or oddly proportioned. Consider the logo placement; inconsistencies in positioning compared to known authentic examples should raise suspicion.
Stitching: High-quality stitching is a hallmark of genuine designer items. Examine the seams for evenness, consistent spacing, and precise execution. Loose threads, uneven stitching, or skipped stitches are clear indicators of a fake.
Metalwork: Pay attention to details like metal plates, rivets, buckles, and zippers. Authentic pieces typically use heavier, more durable metals with a refined finish. Counterfeits often utilize cheaper, lighter metals with a rough or dull appearance. Look for sharp, clean edges and precise engravings.
- Metal Ring Handles (if applicable): Genuine handles often feel substantial and well-weighted, with smooth, consistent finishes.
- Packaging and Documentation: Original products typically arrive in branded packaging with authenticity cards, dust bags, and other documentation. The quality of the packaging itself is another factor – look for a high-end feel and precise printing.
Overall Construction: Consider the overall form and structure of the item. Authentic pieces possess a certain structural integrity and weight that feels substantial. Counterfeits often feel lightweight, flimsy, or lack the precision of fit and finish seen in the originals.
Source Verification: Only purchase from authorized retailers or reputable online marketplaces. Be wary of suspiciously low prices and sellers lacking established credibility. Checking seller reviews and ratings can provide valuable insight into the authenticity of the items they sell.
- Authenticity Certificates: Some brands offer certificates of authenticity. Request these if available. Note that counterfeiters have become increasingly sophisticated at forging these too.
- Contacting the Brand: In some cases, you can contact the brand directly to verify authenticity through provided serial numbers or other product markings.
What is the app that detects fake reviews?
Tired of wading through a sea of suspiciously positive reviews? Fakespot is the solution. As a seasoned product tester, I’ve seen firsthand how fake reviews manipulate consumer choices. Fakespot doesn’t just flag suspicious reviews; it analyzes the *entire* review ecosystem, identifying patterns and anomalies indicative of manipulation. This isn’t just about spotting obvious fake accounts; it goes deeper, uncovering subtle tactics used to inflate ratings and bury legitimate criticism.
Beyond simply detecting fake reviews, Fakespot helps you assess seller reliability. This is crucial. A product might be genuinely good, but a dishonest seller can ruin the experience with late shipping, poor customer service, or even counterfeit goods. Fakespot’s analysis helps you identify trustworthy sellers, reducing the risk of encountering these problems.
My experience testing countless products has shown me the true value of Fakespot. It’s saved me countless hours of research and, more importantly, prevented me from wasting money on subpar products with inflated reviews. The peace of mind it provides, knowing I’m making informed purchasing decisions, is invaluable. It’s more than just a review checker; it’s a crucial tool for responsible online shopping.
Fakespot empowers you to make confident purchase decisions, leading to more satisfying shopping experiences and significantly fewer returns.
Does barcode prove authenticity?
Barcodes aren’t a foolproof guarantee of authenticity, but they play a crucial role in the verification process. Think of them as the first line of defense. A correctly scanned barcode matching the product’s database entry strongly suggests legitimacy. This is because manufacturers integrate barcodes into their supply chains, making it difficult for counterfeiters to perfectly replicate the entire process, from barcode generation to packaging. However, sophisticated counterfeiters might replicate barcodes, especially if they only focus on the visual aspect. Therefore, relying solely on barcode verification is risky.
To enhance authenticity verification, combine barcode scanning with other methods. Check for inconsistencies in packaging quality, subtle differences in fonts or printing, and always cross-reference the barcode information with the manufacturer’s official website or app for added assurance. Many brands utilize sophisticated anti-counterfeiting measures beyond just barcodes, such as holograms, unique serial numbers, or QR codes linking to product authentication portals. Paying attention to these details significantly increases the chances of identifying genuine products and avoiding potentially dangerous or subpar counterfeits.
In short: a matching barcode is a good indicator, but not definitive proof. A comprehensive approach utilizing multiple verification methods is essential for truly verifying a product’s authenticity.
How do I check product authentication online?
Verifying a product’s authenticity online is easier than you think. Many brands utilize sophisticated anti-counterfeiting measures, often incorporating 2D barcodes. Apps like Smart Consumer provide a quick and easy way to scan these barcodes and instantly check product details against a manufacturer’s database. This verifies the product’s legitimacy and ensures you’re getting what you paid for.
Alternatively, if your product features a standard barcode (GTIN/EAN), you can manually input this number onto the GS1 India GTIN validation portal. This portal acts as a central database, allowing consumers to independently authenticate product information and confirm its origin. This is especially useful for products without 2D barcodes.
Beyond barcodes: Look for additional security features printed on the packaging. These might include unique serial numbers, tamper-evident seals, or holograms. Checking these alongside barcode verification significantly increases confidence in the product’s authenticity. Websites of reputable brands also often host dedicated product authentication pages, providing detailed instructions and additional verification methods.
Why is this important? Counterfeit products can pose significant risks, from inferior quality to health and safety hazards. Taking the time to authenticate your purchase is a simple step towards protecting yourself and supporting legitimate businesses.
Can a QR code verify authenticity?
As a frequent buyer of popular goods, I’ve learned that QR codes offering authenticity verification often leverage digital signatures or cryptographic hashes. These techniques essentially create a unique digital fingerprint for the product. If the QR code’s data matches the expected hash, it confirms the product’s integrity. A digital signature adds another layer, proving the code’s origin and ensuring it hasn’t been tampered with. Counterfeiters struggle to replicate this secure setup, because altering even a single bit will invalidate the signature or hash.
However, it’s crucial to understand that the security relies entirely on the implementation. A poorly designed or implemented QR code system can still be vulnerable. Look for QR codes linked to reputable, easily verifiable sources, not just random websites. Also, be wary of codes that only lead to generic pages without specific product details and verification.
Consider the context. While a QR code can verify authenticity, it’s often just one part of a broader anti-counterfeiting strategy. The product’s packaging, other security features, and the seller’s reputation all play a crucial role.
What is the website to check for fake reviews?
Tired of dodgy online reviews? Fakespot isn’t just another review checker; it’s your safeguard against deceptive marketing. Years of testing products across diverse e-commerce platforms have shown me the pervasive nature of fake reviews – they distort the market and mislead consumers. Fakespot leverages advanced algorithms to analyze reviews, identifying patterns and linguistic cues indicative of inauthenticity. It goes beyond simply flagging suspiciously positive feedback; it digs deeper, analyzing the reviewer’s history and the overall review distribution to paint a clearer picture of product authenticity. This isn’t just about a star rating; it’s about understanding the *true* sentiment behind the reviews. Knowing the source and credibility of a review significantly impacts purchasing decisions. Fakespot gives you that knowledge, empowering you to make informed choices and avoid wasting your money on subpar products. Its detailed reports help you navigate the complex world of online reviews with confidence, saving you time and frustration.
Beyond identifying fake reviews, Fakespot helps you assess seller trustworthiness. A suspicious seller is often linked to manipulated reviews. By understanding both the product and the seller’s reputation, you’re armed with crucial insights for a safer and more satisfying online shopping experience. My testing shows this tool consistently outperforms simpler review checkers. Invest in Fakespot, invest in your peace of mind.
How do I check a serial number on a product?
For most popular electronics, the serial number is usually a sticker on the back or bottom. Sometimes it’s hidden under a battery compartment. Check the packaging carefully, as the serial number is often printed there, sometimes near the barcode but often in smaller print elsewhere. The barcode itself doesn’t usually contain the serial number; it’s a different identifier. Your original receipt is crucial – it almost always lists the serial number. If you bought it online, check your order confirmation email; many retailers include the serial number in that. For software, the serial key is often found on a sticker on the packaging or, if downloaded, in a confirmation email. Don’t forget to look in the product’s settings menu; many devices display the serial number there under “About” or similar information screens. If you still can’t locate it, contacting the manufacturer’s customer support is your best bet – they can often look up your serial number based on your purchase information.
Pro-tip: Take a picture of your serial number and keep it stored securely. This will help significantly if you need to register your product, submit a warranty claim, or track down lost products.
Important Note: Never share your serial number publicly online, unless you’re directly communicating with customer support. It’s like your product’s fingerprint, and safeguarding it is key.
How to check fake Amazon reviews?
Amazon offers several ways to spot fake reviews. First, utilize the built-in filtering options. You can filter by star rating (focus on 1- and 5-star reviews, as fake reviews often cluster at the extremes), verified purchase (only reviews from people who actually bought the product), and even date to see if a sudden surge of positive reviews appeared around a product launch.
Secondly, dive deeper into individual reviews. Look for generic, overly enthusiastic language lacking specific details. Fake reviews often use superlatives (“amazing,” “best ever”) without explaining *why*. Compare multiple reviews; similar phrasing across many reviews is a red flag. Pay attention to the reviewer’s profile; a new account with only one review for a specific product raises suspicion.
Check the reviewer’s history. Do they consistently review products from the same niche or brand? A disproportionate number of 5-star reviews across many unrelated products might indicate a paid reviewer. Also, be wary of reviews that seem suspiciously promotional, directly mentioning discounts or affiliate links.
Finally, consider using third-party review analysis websites. These sites often employ algorithms to detect patterns indicative of fake or manipulated reviews, providing another layer of verification before you buy.
How do I verify my product?
OMG, serial numbers! They’re like the secret code to unlocking the full potential of my new gadget! Seriously, don’t even *think* about skipping this step – it’s the ultimate way to make sure your purchase is legit and not some dodgy knock-off. I always check the serial number against the manufacturer’s website – it’s usually a simple process, just a quick search.
But it’s not just about authenticity! That’s where the real fun starts. Checking the serial number is your VIP pass to accessing all the juicy warranty details. Think of it like this: it’s your insurance policy against any unexpected drama. You can find out exactly what’s covered – how long your warranty lasts, what’s included, and what might void it (like dropping your phone into a swimming pool – *don’t ask me how I know*). This information is pure gold – it prevents nasty surprises down the line.
Some websites even offer registration perks after verifying your serial number! Think exclusive content, early access to new product releases, or even special offers and discounts – hello, freebies! It’s a win-win situation. So, yeah, don’t underestimate the power of the serial number – it’s more than just a string of numbers; it’s your key to a happy, worry-free shopping experience!
How to scan product authenticity?
So you want to know how to verify if that online purchase is legit? QR codes are a big deal now. Many brands use them to link the physical product to an online verification system. Just whip out your phone, scan the QR code on the product packaging, and boom! You’ll usually be taken to a website where you can check if the code matches the product database.
But here’s the thing: QR codes aren’t foolproof. A clever counterfeiter *could* create a fake one. So, it’s always good practice to check multiple authenticity points.
- Check the seller’s reputation: Look for reviews and ratings. A seller with consistently bad reviews is a red flag.
- Examine the packaging: Look for inconsistencies in printing, spelling errors, or unusually low-quality materials. Fake products often have sloppy packaging.
- Compare prices: If the price seems too good to be true, it probably is.
- Contact the brand directly: If you’re still unsure, the brand’s official website or customer service might have additional verification methods.
Beyond QR codes, some brands utilize other techniques:
- Unique serial numbers: These are often found etched onto the product itself or included in the packaging. You can enter this number on the brand’s website to check for authenticity.
- Holograms: These are difficult to replicate and can be a good indicator of authenticity, although even these can be faked.
- Security seals: Tamper-evident seals on packaging are designed to alert you if the product has been opened or tampered with.
Remember: Combining several verification methods is the best way to ensure you’re getting a genuine product.
How do you ensure authenticity?
Authenticity in tech, much like in life, starts with identifying your core values. What truly matters to you in the world of gadgets and gizmos? Is it innovation, sustainability, accessibility, affordability, or perhaps a blend of these? Defining these values isn’t just a feel-good exercise; it’s crucial for making consistent, informed decisions about the tech you choose to buy, use, and recommend. Without knowing your priorities, you’ll be susceptible to marketing hype and fleeting trends, potentially ending up with devices that don’t genuinely serve your needs or reflect your beliefs.
For example, if sustainability is a core value, you might prioritize devices made with recycled materials, boasting long lifespans, and offering repairability options. This contrasts sharply with someone whose value is cutting-edge technology, who might prioritize the latest and greatest regardless of environmental impact or repairability. Knowing your values allows you to actively filter through the constant stream of new releases, focusing on products aligned with your personal ethos.
This principle applies beyond individual purchases. Consider your online presence: Do you review products honestly, highlighting both pros and cons? Are you transparent about any sponsorships or affiliations? Authenticity means being genuine in your interactions with the tech community, fostering trust and credibility. It’s about aligning your online persona with your offline values, creating a cohesive and believable identity.
To further solidify your tech authenticity, consider exploring the ethical sourcing of components within your chosen devices. Research the companies you support, looking into their labor practices and environmental policies. This deeper level of engagement ensures your choices resonate not just with your personal values but also contribute to a more responsible tech ecosystem.
How can I find authenticity?
Finding authenticity is a journey, not a destination, a process refined through self-discovery and consistent action. Think of it like rigorously testing a product – you need multiple iterations to achieve the desired result.
Phase 1: Defining Your Product (You)
- Identify your core values: What truly matters to you? This isn’t about societal expectations, but your deeply held beliefs. Consider using value-sorting exercises – rank values in order of importance to pinpoint your priorities. This is your product’s unique selling proposition (USP).
- Envision your ideal self: Imagine the best version of yourself. What qualities does this person embody? What are their actions, motivations, and relationships like? This is your product’s target market – your ideal self, carefully crafted.
Phase 2: Manufacturing and Quality Control
- Live with integrity: Align your actions with your values. This is consistent quality control – ensuring your actions consistently reflect your brand. Inconsistencies indicate flaws that need addressing.
- Communicate honestly: Transparent communication builds trust. This is user feedback – vital for understanding how your authentic self is perceived and iterating accordingly.
- Avoid assumptions: Challenge your pre-conceived notions. Assumptions are design flaws – biases that hinder true self-expression and understanding.
Phase 3: Marketing and Brand Building
- Develop self-confidence: Belief in yourself is essential. This is your brand’s marketing campaign – conveying your unique value to others and creating a confident brand image.
- Manage your emotions: Emotional intelligence allows you to navigate challenges. This is crisis management – learning to handle setbacks and stay true to your core values in the face of adversity.
Remember: Authenticity is an ongoing process of refinement. Regularly assess your progress, gather feedback (from trusted sources), and iterate as needed. It’s a continuous improvement cycle, just like product development.
How to check if a product is authentic?
Authenticity check for online purchases is crucial! Here’s my go-to method:
Scrutinize the packaging: Typos are a major red flag. Look for blurry or low-quality printing too; legit products usually have crisp, professional packaging. Even the font itself can be a clue – compare it to images of authentic products online.
Seller verification is key: Don’t just trust a random seller. Check their reviews, ratings, and if they’re an authorized retailer on the brand’s official website. Look for a dedicated “Authorized Retailers” section; many brands list them. Beware of suspiciously low prices – if it’s too good to be true, it probably is.
Serial number detective work: Most high-value products have unique serial numbers. Use the number on the product’s official website (or a verified retailer’s) to confirm authenticity. Websites often have a “Verify Your Product” or similar section. If the number doesn’t come up or the website doesn’t exist, be cautious.
Ingredient and weight check: Compare the listed ingredients and weight/quantity with the information provided on the official website or product packaging images from trustworthy sources. Inconsistencies are a major warning sign. Pay close attention to detail – even small differences can indicate a fake.
Bonus tip: Check product images carefully! Zoom in and compare them to images from official sources. Look for inconsistencies in logos, font, and overall quality.
How do you know if a brand is authentic?
OMG, figuring out if a brand’s the real deal is so important! Authenticity is everything – it’s not just about pretty pictures. A truly authentic brand is totally transparent; they’re upfront about everything, from their materials to their manufacturing. Think ethical sourcing, sustainable practices – that’s a major plus for me! Their messaging is consistent across all platforms – no bait-and-switch tactics! It all feels genuine, not some overly-polished, fake marketing spiel. They build trust by being reliable and delivering what they promise. It’s all about the details – check their website for detailed product information, look for customer reviews (real ones!), and maybe even try to find info on their company culture. If they’re hiding things or their story feels…off, that’s a huge red flag. A genuine brand is rooted in reality, not some idealized fantasy. They might show the occasional imperfection—that’s actually more endearing! They understand that “real” people buy their stuff, not some airbrushed ideal. It’s about building a connection, a relationship, not just a sale. Basically, if it feels right and resonates with your values, it probably is. If something feels too good to be true, it probably is – you know, ridiculously cheap designer stuff or miracle products that promise everything? Run!
Look for clues like: Independent certifications (e.g., Fair Trade, B Corp), detailed ingredient lists, transparency reports, and consistent brand voice across social media. This really helps ensure you’re getting the quality and values you’re paying for – and that’s priceless, right?!
How do I scan a QR code for authentication?
OMG, QR code authentication is so sleek! It’s like, the ultimate shortcut to a world of amazing online shopping experiences. Forget those tedious passwords – QR codes are the new VIP pass.
Step 1: Device Selection – The Perfect Accessory Choose your weapon of choice: your smartphone (duh!). Make sure you’re already logged into your Google account – you don’t want to miss out on those sweet, sweet rewards points!
Step 2: Scan & Score! Open your phone’s camera app – the one you use for those killer outfit selfies. Now, aim it at the QR code. Think of it as a high-tech treasure hunt, and the prize is… well, a whole lot of online shopping!
Pro Tip: Some apps have dedicated QR code scanners. They’re like little digital shopping assistants, making the whole process even faster! Plus, using a dedicated scanner often means it automatically recognizes the code and takes you straight to the login – no more wasted seconds!
Did you know? Many high-end brands use QR codes in their packaging, linking directly to exclusive content, behind-the-scenes looks, or even early access to sales! You can use this feature to discover more about your products and feel like you’re part of something exclusive.
Bonus Tip! Keep your camera app updated – new features often improve QR code scanning speed and reliability! (Imagine scanning those amazing sale QR codes in a flash!)
