What are three ways a loyalty program benefits a business?

Loyalty programs aren’t just for coffee shops; they’re a powerful tool for tech companies too. Think about how they can benefit your gadget business:

Improved Retention and Reduced Churn: A well-designed program rewards repeat business, making customers less likely to switch to a competitor. This is especially vital in the fast-paced tech world where new releases are frequent. Consider tiered rewards based on purchase history – Bronze, Silver, Gold – each unlocking exclusive perks like early access to new products or priority customer support.
Increased Customer Lifetime Value (CLV): Happy, loyal customers tend to spend more over time. By incentivizing repeat purchases and upgrades, you directly impact your CLV. Imagine a program offering discounts on accessories or extended warranties for loyal customers – that’s increased revenue right there!
Increased Purchase Frequency & Average Order Value: Loyalty points can be redeemed for various rewards, subtly encouraging more frequent purchases. Offer bonus points for purchases above a certain threshold to nudge customers towards bigger basket sizes, increasing your average order value.

Beyond the core metrics, a robust loyalty program offers strategic advantages:

Stop Competing on Price Alone: Differentiation is key in a crowded market. Loyalty programs offer a unique value proposition beyond simply offering the lowest price. They build a relationship with your customers, making them feel valued and appreciated.
Turn Customers into Brand Advocates: Happy customers are your best marketing tool. Rewarding loyal users for referrals generates organic word-of-mouth marketing, attracting new customers at a lower acquisition cost. Think exclusive early-bird access to sales or limited-edition merchandise for referral bonuses.

Data-Driven Optimization: Remember to track key metrics like redemption rates and customer engagement to continuously improve your program’s effectiveness. Use the data to refine your reward structure and ensure you’re offering incentives that truly resonate with your audience. A data-driven approach will maximize ROI on your loyalty program.

What are the 3 main components of loyalty?

As a frequent buyer of popular products, I’ve noticed that emotional loyalty, the kind that keeps me coming back, rests on three pillars: affinity, attachment, and trust. Affinity is about liking the brand – its values, its story, maybe even its personality. It’s the feeling that aligns with my own. Attachment goes beyond liking; it’s about the emotional connection formed through consistent positive experiences. This could be anything from a reliable product performance to excellent customer service or even a memorable marketing campaign. Trust, the bedrock of loyalty, is built over time. It’s the belief that the brand will consistently deliver on its promises, maintaining quality and reliability. It’s worth noting that you can certainly enjoy a product without feeling completely loyal. You might buy a specific item once because of a great deal, for example, but lack the deeper emotional connection that fuels repeat purchases. This is why brands focus heavily on building not just product quality, but also a strong brand image and positive customer experiences, understanding that long-term loyalty is less about individual transactions and more about fostering these three crucial elements.

Interestingly, studies show that the strength of each component varies depending on the product category. For high-involvement purchases like cars or electronics, trust plays a significantly larger role than affinity. Conversely, for low-involvement purchases, like snacks or beverages, affinity might be more crucial. Companies cleverly leverage this by tailoring their marketing strategies to emphasize the specific loyalty drivers most relevant to their target market and product.

Ultimately, understanding these three components — affinity, attachment, and trust — is key to unlocking long-term customer loyalty and making smart purchasing decisions. It allows consumers to identify what truly keeps them engaged with a brand beyond simply the product itself.

What is a key factor in the successful implementation of a loyalty program?

As a frequent buyer of popular goods, I’ve seen many loyalty programs, and consistent branding across all touchpoints is paramount. A seamless experience from signup to reward redemption is crucial. A strong brand identity, consistently applied through the app, website, and even physical locations (if applicable), reinforces the value proposition. This means using the same logo, color scheme, voice, and messaging everywhere. For example, a well-known brand might offer both online and in-store enrollment options, ensuring a consistent experience regardless of how I choose to engage.

Furthermore, personalization is vital. A successful program leverages data to offer tailored rewards and communications, making me feel valued as an individual customer. This could include targeted offers based on past purchases or birthday rewards, enhancing engagement and loyalty. A generic, one-size-fits-all approach rarely works. In contrast, a highly personalized program makes me feel appreciated and actively engaged.

Easy navigation and clear communication of rewards are also essential for success. Complicated terms, conditions, or reward structures drive away customers. The program must be intuitive and transparent, allowing me to easily understand how to earn and redeem points or rewards.

Finally, ongoing evaluation and improvement are crucial. Regularly analyzing participation rates, customer feedback, and the overall effectiveness of the program is needed to make changes and keep the program fresh and relevant.

What are the 3 R’s of loyalty program?

The three Rs – Rewards, Relevance, and Recognition – form the cornerstone of any successful loyalty program, a framework initially proposed by marketing expert Paulo Claussen. Let’s delve deeper into each element.

Rewards aren’t just about discounts; they should be tiered, offering escalating benefits to incentivize higher engagement and spending. Consider offering exclusive experiences, early access to products, or personalized offers – moving beyond simple percentage-based discounts.

Relevance is crucial. Generic rewards fail to resonate. A truly effective program tailors offers to individual customer preferences and purchase history. Data analysis plays a vital role in understanding customer behavior and providing personalized rewards that drive engagement. This might involve targeted product recommendations or customized discounts based on past purchases.

Recognition goes beyond simply acknowledging purchases. It’s about building a relationship. Personalized communication, exclusive events for loyal customers, and public acknowledgment of milestones (e.g., anniversary emails, VIP status) significantly enhance the customer experience and foster loyalty.

Ignoring any of these three Rs risks program failure. A program offering irrelevant rewards, failing to recognize loyal customers, or lacking tiered incentives will struggle to attract and retain members. Focusing on a balanced approach across all three elements is key to building a thriving and profitable loyalty program.

How do loyalty programmes make money?

Loyalty programs are a win-win, boosting both customer satisfaction and business profits. They attract new customers with enticing offers and keep existing ones engaged, fostering brand loyalty. This translates directly into increased repeat business, a key factor in maintaining market share and driving sales growth. But how exactly do these programs generate revenue for businesses? The answer lies not just in direct sales, but also in valuable data collection. Detailed customer purchase histories provide crucial insights into consumer preferences, enabling targeted marketing campaigns and more effective product development. This targeted approach increases the effectiveness of marketing spend, maximizing return on investment. Furthermore, many programs leverage partnerships, offering bonus points or rewards through collaborations with complementary businesses, generating additional revenue streams and expanding brand reach.

The cost of running a loyalty program needs careful management; however, the long-term benefits of increased customer lifetime value often outweigh the initial investment. Analyzing customer segmentation within the program also allows businesses to identify high-value customers and tailor offerings to maximize their contribution. Essentially, a well-designed loyalty program isn’t just a cost; it’s a strategic investment in sustainable growth and customer relationships.

What is the ROI of loyalty program?

Calculating the ROI of a loyalty program isn’t as straightforward as (Net Profit – Total Cost) x 100, though that formula provides a basic framework. The challenge lies in the accurate measurement of both net profit and total costs. Many businesses struggle with this.

Understanding Net Profit: This goes beyond simply increased sales from loyalty members. Consider:

Increased Customer Lifetime Value (CLTV): Loyalty programs aim to boost CLTV. Quantify this increase – how much more are loyal customers spending over their relationship with your brand compared to non-loyal customers?
Reduced Customer Acquisition Cost (CAC): Existing loyal customers are cheaper to retain than acquiring new ones. Factor this cost saving into your ROI calculation.
Improved Customer Retention Rates: Quantify the reduction in churn rate due to the loyalty program. Higher retention directly impacts profitability.
Upselling and Cross-selling Opportunities: How much additional revenue are you generating through targeted offers and promotions to loyal customers?

Understanding Total Costs: Don’t just consider the obvious expenses.

Program Development and Implementation Costs: Include software, design, and launch expenses.
Ongoing Operational Costs: Factor in administrative overhead, marketing costs for program promotion, and reward fulfillment expenses.
Reward Redemption Costs: Accurate costing of points redemption is crucial.
Technology and Maintenance: Consider ongoing software maintenance and upgrades.

Beyond the Numbers: While a numerical ROI is important, also consider qualitative benefits such as improved brand reputation, enhanced customer engagement, and valuable customer data collection which can inform future marketing strategies. A holistic view provides a more complete picture of the loyalty program’s success.

What is the loyalty program strategy?

As a frequent buyer of popular products, I see loyalty programs as more than just discounts; they’re strategic tools shaping my purchasing habits. A well-designed program goes beyond simple point accumulation.

Key elements that make a loyalty program effective for me include:

Tiered rewards: The ability to unlock progressively better perks as spending increases is a significant motivator. It fosters a sense of accomplishment and encourages repeat purchases to reach higher tiers.
Personalized offers: Generic discounts are less appealing than targeted promotions based on my past purchases or browsing history. This shows the company understands my needs and preferences.
Exclusive access: Early access to new products, special sales events, or invitations to exclusive experiences create a sense of belonging and value beyond just price savings.
Flexible redemption options: The ability to redeem points for various rewards – discounts, free products, charitable donations, or even experiences – enhances the program’s appeal and caters to diverse preferences. A rigid system limits its effectiveness.

Beyond the basics, I value:

Transparency: Clear terms and conditions are crucial. Hidden fees or complicated rules quickly erode trust.
Ease of use: A user-friendly app or website simplifies enrollment, point tracking, and reward redemption. A clunky system detracts from the overall experience.
Community aspects: Some programs build community by allowing members to share experiences or participate in contests, strengthening brand loyalty.

Ultimately, a successful loyalty program creates a reciprocal relationship. The company gains repeat business and valuable customer data, while I, as the customer, receive benefits that exceed simple price reductions, fostering long-term engagement and brand preference.

Why are loyalty programs effective?

OMG, loyalty programs are like, the BEST! They’re not just about getting free stuff (although, hello free stuff!), they totally hook you in. Think about it: those points add up to free flights, massive discounts, early access to sales – basically, free money! That means I can buy MORE stuff. More shoes, more clothes, more makeup! It’s genius!

They make me feel super valued, like a VIP. I’m not just another customer; I’m a *loyal* customer, and they shower me with love (and discounts). This boosts my CLV – customer lifetime value – meaning I spend MORE over time because I’m constantly rewarded for my spending.

And get this: Exclusive events! Birthday gifts! It’s like a constant stream of little surprises that keep me coming back for more. Plus, I get insider info on sales and new releases before anyone else – so I never miss out on the hottest items.

It’s a win-win, right? The brands get my repeat business, and I get showered with amazing perks. It’s practically a free shopping spree, cleverly disguised as a loyalty program!

The best part? I’m basically an unpaid brand ambassador. I’m telling all my friends about these amazing programs, creating a snowball effect of new customers for the brands! It’s a total addiction, and I wouldn’t have it any other way.

How do you make a loyalty program profitable?

OMG, loyalty programs! They’re the secret weapon for scoring amazing deals, but how do brands make *them* profitable? Let me spill the tea:

Target the Big Spenders: They don’t shower *everyone* with freebies. Only the VIPs – the ones who already drop serious cash – get the juicy rewards. Think exclusive early access to sales, birthday treats, and those coveted extra discounts! Genius, right?
Data is Queen: These programs aren’t just about free stuff. They’re a goldmine of info about your spending habits! They track everything – what you buy, when you buy it, how much you spend, even where you shop. This helps them tailor offers directly to you, making it even harder to resist those tempting sales.

Here’s the extra juicy stuff they don’t always tell you:

Tiered Systems are Your Friend: Many programs have tiers. Spend more, climb the ladder, unlock even better perks! This keeps you hooked, always striving for the next level of awesome rewards.
Points, Perks, and More: Don’t just focus on discounts. Think birthday gifts, exclusive events, early access to new products – it’s the whole package that keeps you coming back for more. The more variety, the more addictive it becomes!
Partnerships = Double the Rewards: Some programs partner with other brands, giving you even more opportunities to rack up points and snag extra goodies. It’s like a reward bonanza!
Personalized Offers are Key: Forget generic discounts. The best programs send you targeted offers based on your past purchases and browsing history. They know what you want before you do!

In short: They make money by rewarding their most valuable customers, cleverly leveraging data to keep you hooked and spending more. It’s a win-win (mostly for them, but hey, we get free stuff!).

What are at least 3 factors that influence brand loyalty?

OMG, brand loyalty? It’s all about the ultimate shopping experience! Quality is key – I mean, seriously, if the product sucks, I’m outta there. But it’s not just about the product itself; it’s the *whole* package. Think luxurious packaging, that amazing scent when you unbox it… the little details matter! Trust is HUGE. A brand that consistently delivers what it promises? Instant loyalty! And value? I’m all about getting my money’s worth. Amazing sales, loyalty programs with exclusive perks (early access to new drops, anyone?), free shipping… I’m hooked!

Customer service is EVERYTHING. Fast, friendly, and helpful? Yes, please! I’ve ditched brands for terrible customer service; I’m not playing games. And those high-quality products? They need to be aesthetically pleasing, too. The look and feel are so important. A beautifully designed website makes the whole experience ten times better. Oh, and past experiences? A positive memory of a particular purchase can create an enduring connection. Think limited-edition items or influencer collaborations that made you feel like you’re part of an exclusive club.

Seriously, brands need to understand that loyalty isn’t just about a good product; it’s about a whole vibe. It’s the feeling you get when you unbox your new haul, the excitement of a new collection release, the feeling of belonging to a community. It’s the total sensory experience, from online browsing to in-store visits (if they’re luxurious enough!).

What are the 5 core values?

Five core values are the ultimate shopping cart essentials for a thriving workplace, just like adding those must-have items to your online basket! Compassion is like free shipping – it shows you care about your team. Accountability is your order confirmation – making sure everyone knows their role and responsibilities. Healthy Competition is finding the best deal – striving for excellence without sacrificing teamwork. Personal Growth & Wellness is that amazing discount – investing in your employees’ well-being boosts productivity and loyalty (think of it as a long-term investment that pays dividends!). Finally, Equality is ensuring fair pricing and equal opportunities for everyone, no matter their background.

Selecting the right values is crucial – it’s like choosing the perfect online retailer; you wouldn’t buy from a site with bad reviews, would you? Consider the impact on employee morale and productivity; it’s the ultimate customer experience upgrade! A strong value system creates a positive and productive work environment – increasing efficiency and reducing friction, resulting in a five-star workplace experience!

What is the core value of loyalty?

The core value of loyalty? Think of it as the ultimate VIP membership – unwavering support, steadfastness, the kind that never expires, even when the sales are disappointing! It’s about being that ride-or-die bestie who’s there for all the designer hauls (the highs!) and the budget-busting mistakes (the lows!).

Loyalty isn’t just about showing up when the new collection drops; it’s about sticking around even when your friend’s style choices are… questionable. It’s accepting their love for vintage finds, even when you’re obsessed with the latest runway trends. It’s loving them unconditionally, flaws and all, even when their shopping habits are a little… excessive.

Unwavering Support: Like that amazing customer service rep who patiently helps you navigate return policies and shipping fees.
Steadfastness: Think of that one credit card you’ve had for years that consistently offers you rewards, regardless of your spending patterns (within reason, of course!).
Acceptance: It’s accepting your friend’s love for a specific brand, even if it’s not your favorite. It’s the retail equivalent of recognizing that not all brands are created equal, but you support them both.

Think of loyalty programs! They reward your steadfastness with exclusive perks, early access, and sometimes even freebies. That’s exactly what true loyalty offers in relationships: a priceless reward system based on mutual respect and unwavering commitment. It’s more valuable than any limited edition handbag!

Loyalty is a long-term investment – think of building a strong credit score.
It requires consistent effort – just like keeping up with your favorite fashion bloggers.
The rewards are immeasurable – much more valuable than any sale!

What are 3 benefits of loyalty?

Loyalty? Honey, it’s the ultimate VIP program for your life! Think exclusive access to amazing perks.

Stronger relationships: Like scoring a coveted limited-edition handbag – loyalty unlocks deeper connections. It’s the secret sauce to amazing friendships and family bonds. Imagine the exclusive parties, the inside jokes, the shared memories – priceless!
Respect & admiration: People *adore* loyalty. It’s like having a designer label that whispers, “This person is worth knowing.” You become the go-to gal, the trusted source, the one everyone wants on their team. Think invitations to the best events, preferential treatment, and the most sought-after collaborations.
Guilt-free shopping spree: Okay, maybe not literally a *shopping spree*, but loyalty eliminates that nagging guilt. No more second-guessing your choices. You’ve built up that reputation, that trust – so you can confidently choose what’s best for *you*, knowing your relationships are solid gold. It’s like finally getting that designer item you’ve always wanted, without the regret.

Plus, think about it: a loyal customer gets rewards points, special discounts… and a loyal friend? That’s a lifetime supply of priceless experiences and support. It’s the ultimate return on investment.

How do loyalty programs attract customers?

High-performing loyalty programs hinge on providing genuine value to customers, fostering a sense of reciprocity. Cashback rewards, offering a direct return on spending, are a prime example, particularly effective in the financial sector. However, the most effective programs go beyond simple cashback. They leverage tiered systems offering increasing benefits with higher engagement, creating a sense of progression and exclusivity. Personalized rewards, tailored to individual customer preferences and purchase history, significantly boost engagement. Gamification, incorporating points systems, badges, and leaderboards, adds an element of fun and competition, motivating continued participation. Exclusive access to events, sales, or new product releases further enhances the perceived value, rewarding loyalty with unique experiences. Data-driven personalization is crucial; understanding customer behavior allows for targeted offers that resonate, maximizing the ROI of the program. Ultimately, successful loyalty programs build lasting relationships by offering a compelling blend of tangible rewards and personalized experiences that resonate with individual customer needs.

How do you measure loyalty program success?

Measuring loyalty program success is all about seeing if it’s actually worth it. I look at a few key things: Customer Lifetime Value (CLTV) – this shows how much a loyal customer spends over their entire relationship with the brand. A higher CLTV directly translates to more profit for the company and shows the loyalty program is working.

Percentage of total sales from loyalty members: This is a simple but crucial metric. A higher percentage means the program is driving a significant portion of sales.

Repeat purchase rate: This tells me how often loyal customers are buying. Are they coming back frequently? That’s a huge indicator of success.

Retention and churn rates: I want to know how many customers the program is *keeping* and how many are leaving. Low churn is a good sign – it means the program is effective in retaining customers.

Share of wallet: This is interesting; it measures how much of a customer’s spending in a particular category goes to *that* brand. A higher share of wallet suggests successful loyalty program engagement, possibly at the expense of competitors.

Participation rate: Simply put, how many people are actually *using* the loyalty program? Low participation suggests the program might need improvements to attract and retain members. You need a healthy number of people involved to truly make it pay off.

How to achieve brand loyalty?

Building unshakeable brand loyalty requires a multi-pronged approach. Deep customer understanding, achieved through robust market research and data analysis, is paramount. This informs personalized interactions – from targeted email campaigns to customized product recommendations – fostering a sense of valued individuality. Exceptional customer service, exceeding expectations consistently, is non-negotiable; this includes readily available support channels and swift resolution of issues. Cultivating a vibrant customer community, perhaps through online forums or loyalty programs, fosters a sense of belonging and encourages word-of-mouth marketing. Offering self-service options, like comprehensive FAQs or intuitive online portals, empowers customers and reduces friction. Finally, strategic digital advertising, leveraging data-driven insights to target specific customer interests and behaviors, maintains consistent engagement and reinforces brand affinity. Remember, loyalty is earned, not demanded; it’s the sum of positive experiences that build lasting relationships.

Consider incorporating gamification into your loyalty programs; points, badges, and rewards can significantly enhance engagement. Don’t underestimate the power of storytelling; sharing your brand’s mission and values authentically connects with customers on an emotional level. Transparency is also crucial; being upfront about your processes and addressing criticism constructively builds trust. Regularly solicit feedback – surveys, reviews, social listening – to identify areas for improvement and demonstrate your commitment to customer satisfaction. Proactive customer relationship management (CRM) strategies can help identify at-risk customers and allow for timely interventions to prevent churn. Finally, analyzing customer lifetime value (CLTV) provides critical insights into the profitability of your loyalty efforts, informing strategic investment decisions.

How to monetize a loyalty program?

As a frequent buyer of popular products, I’ve found that successful loyalty programs go beyond simple points accumulation. Points Programs are a good starting point, but the redemption options are key. Making points redeemable for a variety of rewards, not just discounts, significantly increases engagement. Think exclusive experiences, early access to new products, or charitable donations in the customer’s name. The value proposition needs to be clearly superior to simply getting a small percentage off.

Tiered Programs are even more effective. The appeal of exclusive perks at higher tiers incentivizes increased spending and brand loyalty. This isn’t just about bigger discounts; it’s about creating a sense of community and recognition. Consider offering things like birthday gifts, personalized recommendations, or invitations to exclusive events for top-tier members. Transparency in tier advancement is crucial – customers should clearly understand how to move up the ranks and the benefits at each level.

Beyond these, consider incorporating partnerships. Collaborating with complementary businesses allows you to offer rewards that expand your value proposition without directly impacting your margins. For example, partnering with a local restaurant to offer exclusive discounts to your loyalty members strengthens your brand while enriching the customer experience.

Finally, data analysis is paramount. Tracking customer behavior within the program helps identify what rewards resonate most, allowing for continuous optimization and improved return on investment. Understanding which rewards drive the most engagement helps fine-tune the program for maximum effectiveness.

What are the pros and cons of loyalty schemes?

As a frequent online shopper, I’ve experienced both the good and bad sides of loyalty schemes. Here’s my take:

Pros:

Customer Retention: It keeps me coming back! Exclusive discounts and early access to sales are major motivators. I feel valued as a returning customer.
Easy Customer Acquisition with Referrals: I’ve signed up for programs simply because a friend recommended them and offered a referral bonus. It’s a win-win!
Personalized Experiences: Targeted offers based on my past purchases feel less like generic marketing and more like a tailored shopping experience. It makes me feel understood as a shopper.
Birthday Perks: Many programs offer special birthday discounts or gifts, which is a nice bonus. It’s a great way to celebrate and save money simultaneously.
Points Accumulation: Accumulating points towards free products or discounts makes shopping more rewarding. The feeling of progress towards a reward is a powerful incentive.

Cons:

Loyalty Programs Require a Lot of Time and Effort: Juggling multiple loyalty programs can be a hassle. Keeping track of points, expiry dates, and different program rules takes time and organization.
Loyalty Programs Can Affect Your Profit Margins: Sometimes the discounts offered aren’t substantial enough to offset the cost of the item, making the points system feel less worthwhile.
Complex Tiered Systems: Some programs have complicated tiered systems which can feel overwhelming to understand, reducing the appeal of the benefits.
Potential for Devaluation: Points can sometimes be devalued or expire unexpectedly, making it frustrating if you’ve been diligently saving them.
Data Privacy Concerns: While personalized experiences are a plus, I’m always aware of how much data these programs collect. It’s crucial to choose reputable companies that prioritize data security.

What is the primary purpose of loyalty programs?

Loyalty programs are essentially a win-win. For businesses, they’re a powerful tool to cultivate repeat customers and boost brand engagement. They achieve this by offering rewards – discounts, exclusive access to sales, early bird offers, birthday perks – effectively incentivizing continued patronage. From a consumer perspective, the benefits are equally compelling. I personally appreciate the accumulated points translating into significant savings on products I regularly buy. It feels like getting a discount on items I’d purchase anyway, making the program feel genuinely valuable.

Beyond the immediate discounts, many programs offer perks like free shipping, birthday gifts, or early access to new products. The tiered reward system in many programs also encourages increased spending; reaching a higher tier unlocks even better rewards, motivating me to shop more frequently. However, it’s crucial to choose programs that align with your spending habits. A program offering rewards on products I rarely buy is essentially useless, regardless of how lucrative the rewards seem.

Ultimately, the success of a loyalty program hinges on its relevance and value to the customer. A well-designed program makes you feel appreciated as a loyal customer, fostering a stronger relationship with the brand.

What are the four loyalty effects that result from successful loyalty programs?

OMG! Loyalty programs are amazing! They’re like a secret weapon for getting more of the stuff I love, and saving money while doing it!

Four totally awesome things loyalty programs do:

Longer relationships = more shopping sprees! They keep me coming back for years, boosting my overall spending. Think of all the points I accumulate! It’s like a never-ending shopping spree. And the longer I’m a loyal customer, the better the rewards often become – exclusive discounts, early access to sales, etc.
Bye-bye, annoying ads from other brands! Loyalty programs make me less likely to even look at competitors. I’m too busy racking up points and getting exclusive goodies from *my* favorite brands!
Suddenly, related products are MUST-HAVES! Loyalty programs cleverly tempt me to try related products—that cute little matching handbag to go with my new shoes? Sign me up! It’s like they know exactly what I want before I do.
Shopping carts overflowing faster than ever! Those extra points and discounts? They make me impulse buy way more often. And that’s not a bad thing, right? It’s just… strategic shopping. Plus, those limited-time offers are killer! It’s like a perfectly timed push to use up all those points before they expire!

Seriously, it’s a win-win. I get amazing perks, and the brands get my money… repeatedly. It’s a beautiful, beautiful cycle.